How Many Pages to Go?

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There is a well-known anecdote that tells of Mark Twain travelling across America and receiving a telegram from his editor. The telegram says “Need 2 page story in 2 days”. Mark Twain is alleged to have responded “2 page story need 30 days. 2 days can do 30 page story”.

Those of you with some experience of writing will recognize the reason for the apparent paradox immediately.

Thirty pages gives room for rambling paragraphs, non sequiturs and unrelated blind alleys.

To distil a tale into just two pages requires review, reconsideration, revision, redrafting and endless editing if the final result is to retain the essence and carry the narrative.

I see the same pattern with my clients, whether the issues are business or purely personal.

When I first ask them to describe their situation as they see, inevitably I elicit the thirty page story.

That story is confused, with overlapping issues, unfocused worries, inconsequential asides and unsupported assertions. People often describe themselves as being in a gigantic morass, about to be sucked under and drowned by all the circumstances sapping their usual ability to cope.

This is not surprising. Few people feel they have a partner who will just sit and listen – without passing comment, or judgement, or suggesting instant solutions.

And those that do have such a partner rarely take the time necessary to articulate what is going on in their lives. They are too busy struggling to “fix” it without necessarily being fully aware of what it is that needs fixing.

In some ways my role begins by encouraging the client to edit down those thirty pages to something tighter, more focused and much less confused.

Among the more useful questions that direct the client towards the process of paring away the lianas entangling them are:

“So, what is it exactly that you are working on?”

“What would have to happen for you get the outcome you want?”

“What one change would make the biggest difference to you right now?”

“And what one thing could you do to bring that one change into effect?”

The questions are simple, even stark. The answers usually throw up a lot more anguish and take a lot more work to bring into effect.

Hence Twain’s thirty days for a two page story.

Migrating Your Business

Faced with the plans, goals, targets and objectives necessary to migrate our business, from where it is to where we want it to be, it is easy to become overwhelmed. Indeed, it is so easy to become overwhelmed that some people actually end up doing nothing at all, paralysed by those daunting challenges.

Of course, such people are not totally inactive, far from it. They give the appearance of being the busiest people in the office as they collect mounds of data and reams of analysis about all the challenges they face.

However, there is no outcome, for they never reach a conclusion. All that activity is merely a smokescreen, a security blanket, a substitute for the action they should be taking, but never get round to.

When faced with overwhelm one remedy is to take a lesson from the animal kingdom. Since autumn is approaching the goose sense used during their annual migrations is a lesson as powerful as horse sense.

When you see a flock of geese heading south for the winter, you will notice they fly in a characteristic "V" formation. That way, as each bird flaps its wings, it creates uplift for the bird immediately following. The "V" formation adds at least 71 percent greater flying range, for the flock as a whole, than if each bird flew alone.

Who else do you know that is heading in the same general direction as you? What opportunities exist to draw on their experience and leadership? How can you and your firm use their “slipstream” to help ease the hard work sometimes needed in order to make any headway? Would you really like at least 71 percent greater flying range?

However, do not expect such assistance to be entirely altruistic.

When the lead goose gets tired you can expect it to rotate back into the following flock while another goose flies point. Depending on circumstances, resources and the skills required sometimes that goose will be you. That’s because it makes sense to take turns doing demanding jobs.

You will also hear the geese behind honking to encourage those up front. Note that the honking is there for encouragement, not criticism. When you honk from behind – figuratively speaking – what is your intent? And is that intention realised?

Finally, when a goose gets sick or is wounded by gunshot, and falls out of the formation, two other geese fall out with the injured bird and follow it down to lend help and protection. They stay with the fallen goose until it is able to fly again, or until it dies; and only then do they launch out on their own, or with another formation to catch up with their own group.

How many businesses have the corporate sense to offer mutual support in the face of economic ills, market malaise and the continual sniping from Government and financial institutions? And is yours one of them?

Perhaps the humble goose is not quite so silly after all.