Showing posts with label strategies. Show all posts
Showing posts with label strategies. Show all posts

Thursday, 27 August 2009

Lessons from the Life of Plants

Words: 830. Reading time 2 minutes 46 seconds

At this time of year most of the plants in my garden are working hard to produce the seeds of future flowers. Nature has them all focused on just one thing – reproduction: leaving enough of themselves to ensure that future generations survive.

And to us thinking, sentient human beings nature appears to be profligate.

The humble dandelion produces between 54 and 172 seeds per head and a single dandelion can produce more than 2000 seeds. Some estimates suggest that annually dandelions produce more than 240 million seeds per acre.

A typical sunflower will have between 260 and 800 seeds per flower head, depending on the growing conditions and a typical geranium will have about 5 seeds per flower and between 40 and 100 flowers per plant.

So, how come we are not knee-deep in dandelions, sunflowers and geraniums? Because seeds are like our ideas, efforts, experiments, trials and initiatives – some are successful; many are not.
If you are not seeing failure, you are not trying hard enough
Obviously a certain proportion of the seeds will not survive the journey from parent plant to place of germination. Many will be broken, burnt, waterlogged, eaten, aged or decayed along the way.

Some seeds may not even be viable (have life in them) to begin with. This is why many plants invest a lot of energy into seed production - to produce many, so multiplying the chances for the few.

And we would do well to recognize that success to failure ratio in Mother Nature and be aware that we could do a lot worse than imitate some of her ways.

Just because we plan, develop a strategy, set SMART goals and visualize our outcomes does not mean that we will always succeed all of the time. As Dwight Eisenhower pointed out: “In preparing for battle I have always found that plans are useless, but planning is indispensable.”

Nature's manual for maximizing outcomes
Nature adopts a variety of strategies to improve the chances of successful germination. How many of these could we adapt to foster our own dreams and desires?

1. Plants have evolved -in most cases- methods of dispersing their seeds. This means transporting them to a place away from their parent, ensuring that some of them will find suitable conditions for growth elsewhere, where there is less chance of competing with their siblings for space (finding new markets).

2. Some seeds and seed-like fruits are carried by ocean currents. Such seeds are of the kind that can float for a long period without absorbing sea water and establish themselves finally in tidal mud or on beaches (waiting for favourable economic conditions to materialize).

3. Animals and birds disperse seeds, too. We often see them in late summer and early autumn with numerous seed-like fruits adhering to their hides or feathers (using a surrogate sales force and word-of-mouth marketing).

4. A variable proportion of seeds of many kinds of plants resist prompt germination. One example is the uneven ripening and shedding of the fruits of some grasses, such as the giant foxtail (test new ideas in series, rather than in parallel).

5. Many legumes, such as the clovers, produce a variable proportion of seeds with impermeable seed coats, which may resist germination for long periods (give ideas time to mature and develop, rather than getting carried away, releasing them before they are fully worked out).

6. Some species produce pods in which one segment remains indehiscent—closed—and the seed within it remains dormant for a long time, as in cocklebur (Xanthium), for example (where an idea has scope for variations and enhancements, start with the basic model instead of diluting the market and, possibly, increasing start-up costs).

Gardeners and nurserymen also give nature a hand by selecting for certain characteristics and using only seeds from plants that are seen to be disease and virus free. They also save only from straight varieties, in other words not from any hybrid varieties that have been crossed with other material.

The initiates we elect to trial should be similarly selected.

The story of Brython the Bean
The great thing about cultivating your own seed (ideas) is that you can actually improve your selection with a little bit of thought to what you are doing. The late Brython Stenner from Glamorgan, South Wales, even though only a keen amateur, quickly became a legend in his own life time. His thinking was that you should select only the strongest, healthiest plants, those that consistently produced the longest and most filled pods along the row. Does that sound obvious? It does now.

Because of one amateur’s dedication, the 'Stenner Strain’ bean is the only bean that is consistently winning on the show benches today. They not only look good, they taste good as well.

So, even with careful preparation and nurturing, be prepared for less than 100% germination with all your schemes.

Do not be hugely surprised if some things take longer to come to fruition than others.

And, as Robert Louis Stevenson remarked, “Don't judge each day by the harvest you reap but by the seeds that you plant.”

Thursday, 31 July 2008

Business in Progress

Recently a leading think-tank, the Ernst & Young Item Club, said that the economic outlook for Britain is like a "horror movie".

In my opinion that is a contrived exaggeration designed to catch the attention of the media.
One wonders what metaphor they would possibly have substituted if they had been commenting in 1926. However, there are so many doom merchants plying their trade at the moment that trying to go one better might be expected.

So, just how bad is the economic outlook as seen by the Item Club? What constitutes a “horror movie” these days?
Growth in UK GDP during 2007 was 3.1%. The Item Club expects growth of 1.5% in 2008 and growth of 1.0% in 2009 before it returns to 2.5% in 2010.

Growth????

Oh, yes! Ernst & Young are not forecasting a recession … far from it. They are expecting that the UK economy will continue to grow.

This is about as close to a horror movie as Willy Wonka and the Chocolate Factory.

Even if things turn out worse than Ernst & Young’s choice of prose, professional firms need to get a sense of proportion. In the US Great Depression 1930-33 the reduction in the level of GDP from peak to trough was a fall of some 30 per cent.

That means that some 70% of output was maintained, although the exact figures will have varied from sector to sector and firm to firm. Nevertheless the point is well made that business continued to happen. Some people even did remarkably well out of it.

Therefore, what you can be sure of is that, no matter how poor the economy gets, substantial amounts of business will still get done.

The only question you need to answer is whether you will be among those doing that business.

There is a recognised 3-step process that will help you towards a positive answer:

1. Raise your standards. Increase the levels of service that you provide and the attention that clients receive. Satisfactory is not good enough, either to win new business, or retain existing accounts.

2. Change your beliefs. Who your prospects are, where they can be found, what they want and your capacity to meet those expectations all need rewriting. The world has moved on; you need to keep pace or you will be left behind.

3. Revise your strategies. Whatever game plan you have been following is now familiar to all your staff and most of your competitors. It’s predictable. “A skilled commander seeks victory from the situation and does not demand it of his subordinates” ~ Sun Tzu.

For the outlook to be perceived as bad is nothing new.

Recently, Sam meets his friend Joe in the Arndale Centre and greeted him warmly.
"Hi Joe, I haven’t seen you for some months. So how is the company doing that you set up with Maurice last year?"

"Well,” said Joe, “As I told you then, I put in all the money and Maurice put in all his business experience. But things have changed a bit since then."

"What do you mean?" Sam asks.

"Now Maurice has all the money and I have all the business experience."