Close encounters of the third kind

Words: 311
Reading Time: 1 minute 2 seconds

What is it that brings out the volunteer in us?

There are 10 million openings for volunteers in what is known as the third sector. And the number of voluntary organizations in the UK is staggering. Such organizations are found across the spectrum from healthcare to book clubs, sports to crisis support.

Whatever help you need there is almost certainly a voluntary group out there somewhere that can help you. I even came across one that helped third sector organization tender for funding.

There are even clubs for particular makes of car peopled by enthusiasts, like the MG Owners Club.

Specific software – such as accounting packages – will often have users groups, some supported by the vendor, to provide mutual assistance and lobby for changes and improvements.

How cool is that; people getting together in organized groups to help you do a better job of marketing your product. It has to be a gathering of Raving Fans, or they would have already voted with their wallets and gone elsewhere.

When people get together in support of a cause they are expressing passion. They can also leave themselves open to accusations of merely serving their own ends, special pleading, nimbyism and being obsessed.

Well, sometimes that’s what it takes to change things and change starts with just one person being ready to step forward and be counted. That’s an energy and commitment that can be used in all aspects of life and business.

Business suggestions:
1) Encourage complaints – it shows people care;
2) Publish both good and back feedback on your website – it shows openness;
3) Form and support a user group – and then listen;
4) Don’t survey customers, it’s cold and impersonal – talk to them;
5) If there are voluntary groups around your industry, then join them and contribute to the energy;
6) If there are no voluntary groups, then start one.

The future is not the past

Words: 314
Reading Time: 1 minute 3 seconds

The Japanese have just returned a deep space probe to Earth carrying asteroid dust. They hope it will indicate something more about the origins of the universe.

It’s fascinating stuff. As humans we seem to have an abiding interest in origins. Most young children eventually ask, “Where did I come from?” In biological terms that can be difficult enough for a parent to answer; in philosophical terms it’s extremely profound.

However, too often origins are felt to be deterministic – not only by us, but also by others. If we were born among plumbers and electricians, then we think we cannot be an academic. If a person was born in a deprived area, or of rich parents, then they are characterized in a certain way.

In business this type of think is widespread, but extremely restrictive.

Those that start out as employees rarely see themselves as entrepreneurs – until redundancy forces them into a rethink.

Businesses that start out as caterers can find it difficult to branch out into computer software. Their competence is doubted since this is not seen as their “core” business.

Why is it, that what we start with is always considered “core” rather than convenient, or circumstantial?

Even in ecological and environmental terms we know that the future of planet Earth is not the past endlessly replayed. We are no different except that, as self-determined individuals, we can decide in which direction we wish to change and do it much faster.

But we need to get out of our own way.

Business suggestions:
1) Re-examine what you do – is that what really interests you?
2) Re-examine the way that you do it – is that the best you have to offer?
3) Re-examine those you work with – what else are they capable of?
4) Re-examine those you do not work with – what are you missing?

As Richard Bandler once said: “Why be yourself when you can be someone so much better?”

Making a change

Words: 329
Reading Time: 1 minute 5 seconds

Today I came across a solution to an issue that has been facing me for a while, but has been unresolved until now.

Some while ago I made a decision to write a book on business in conjunction with a business partner. Both of us made a start, both of us are well-intentioned, but neither of us has consistently put in the work needed. Consequently, the timetable has slipped and continues to slip.

I took on yet another suggestion, just this week, which involves simultaneously writing a second book. This one will be a simple guide to finding material for speeches, writing and delivering them.

I am anticipating both books being stalled in the starting gate. I know I can write at the office. I also know I do not write at the office.

Sometimes these things are about the person; sometimes they are about the situation. Whichever it is, something – often just one thing – has to change to make a difference. For me it was the offer of a very economical hot-desk at a close and convenient location.

There I have a bare desk, bare walls, fast internet access if I want it and free tea and coffee. Here I can go with just one mission: to write. This will be my writing space. I will do nothing else there. And if it is not the solution that I think it is I will have lost very little.

If I sound pleased with myself, it’s because I am.

As I a business coach I have clients that also recognize the need for a change, but fail to find it. I will now have a story to tell that they can work with to move on and develop their own version of my hot desk.

Suggestions:
1) If what you are doing isn’t working, then stop;
2) Make a change, any change;
3) Test to see if the change has brought an improvement;
4) If not, return to 1).

Packaging should be a pushover

Words: 420
Reading Time: 1 minute 24 seconds

Blister packaging, particularly around small products like pills, is a frequently recurring source of exasperation to me. I am glad to find I am not alone.

According to a British study, over 60,000 people receive hospital treatment each year due to injuries from opening food packaging. When you add in similar injuries from opening packages on products other than food – including medicines themselves – then the cost to the British taxpayer is staggering.

In 2003 the Daily Telegraph coined the term “wrap rage” for this ingredient of consumer anger and disgust, but the march to encase everything on the planet in plastic seems relentless.

Sometimes regulations dictate that some OTC drugs have tamper resistance to deter people opening them in the shop; other regulations are aimed at child-resistance as an adjunct to health and safety. But these are a minority of cases.

Frequently packages are intentionally made difficult to open to reduce pilfering and shoplifting. Hard plastic clamshell packs also protect products while they are being shipped. This is more about saving the retailer and the manufacturer money. There is no element of either healthy and safety, or consumer interest.

There are many possible solutions to allow easy access to package contents and many products that simply do not warrant blister packs. Pills where there is no place for day-labelling is a good example. If vitamins can come in a single, tamper-proof pot, why not these too?

However, this relies entirely on the goodwill and commercial interests of manufacturers and retailers. I cannot recall a single instance of a product moving from blister packaging to some other form of container.

And how many service companies also make product-access equally difficult in less obvious, but equally deleterious ways? Unanswered calls, limited availability, poor tenders, untailored offerings – the list goes on.

In many cases use of blister packs is a result of a we’re-here-because-we’re-here-because-we’re here mentality. Everybody does it in this industry. It’s standard practice.

The sound of minds clanging shut is deafening.

Why change? Here are three good reasons:
1) The first in any product field to break ranks and make life easier for consumers will clean the plates of their competitors;
2) An increasing percentage of the population is among those who have great purchasing power, but suffer disproportionately from this problem – the grey vote;
3) Not removing an adverse experience at the point of consumption, when there is ample opportunity and advantage in doing so, is simply bad for business – and you are supposed to be in business, aren’t you?

What comes first - seeing or believing?

Words: 349 Reading Time: 1 minutes 10 seconds

Relatively few businesses seek any form of outside consultancy or coaching.

In 2009, according to the Office for National Statistics, the UK economy was made up of 525,000 sole proprietors, with another 1,382,000 enterprises employing between 2 and 10 people and another 20,000 enterprises with between 11 and 49 employees.

Of all businesses (2.15 million) 348,000 were under two years old and a further 316,000 were between two and four years old.

Clearly, with so many small businesses and so many new businesses there is benefit to be had from seeking professional help, especially as approximately one in fifty six businesses will have failed in the same year. So why is this assistance ignored?

Aside from issues of ignorance and concerns about cost I believe the main reason is belief.

For any personal or corporate change to take place, first there must be a change in belief. If any part of the old Henry Ford adage is true, it’s the second part, “you can’t if you think you can’t”, because if companies are convinced of their own inadequacy they are unlikely to attempt any change.

In the unlikely event that they do make an attempt, they are unlikely to persist, taking any early lack of success as proof positive of their initial doubts rather than recognizing this as almost inevitable during the first stumbling steps on the road.

Shifting belief takes work, which probably acts to deter most people. When our beliefs change, so will some of our values. And that tends to scare people. What they more easily embrace is surface pattern change rather than deeper belief work. It has the attraction of seeming to yield early results.

But, perhaps unsurprisingly, the pattern change rarely sticks. Why would it when it is unsupported by underpinning beliefs? Unfortunately this probably leaves the enterprise worse off than before.

To break through this debilitating condition what people and businesses require is a meta-shift – a shift in their belief about belief and the role it plays in their success or failure.

However, I am sure none of that applies to my readers.

Who else has bad habits?

Words: 99 Reading time: 0 minutes 30 seconds

Every bad habit leads us away from what we want, but which are ‘bad’ and can we change them?

Where habits are concerned there are no absolutes. The same habit can be judged ‘good’ at one particular time and ‘bad’ at another. A cold shower in the morning can be seen as physically invigorating, but it would be of questionable benefit if you were suffering from pneumonia.

Fortunately, we are the ones that make certain actions routine simply by repeating them. That puts us in an ideal position to do something else consistently instead. Voilà, a new habit.

Who else would decide to wait?

Words: 211 Reading time: 0 minutes 42 seconds

At Christmas 1914 soldiers from both sides climbed out of their trenches and played football in No Man’s Land. For just a brief time those engaged in killing each other realised that war was not what they wanted and that there was probably a better way.

This spontaneous act at a human level was somewhat frowned on by those in higher command and next day they all went back to a prolonged and bitter conflict.

On a personal level, with much less dire consequences, we repeat this self-destructive cycle. We realize that what we are doing is not yielding the results we want, we know there is a better way, we may even try it for a short while, but in the end we revert back to what we were doing previously, because that’s what’s expected and it doesn’t disrupt the pattern of received wisdom.

By 1918, four years later, the protagonists eventually got round a table and arrived at a settlement. The cost would have been much less four years earlier, whatever they may have agreed at that stage.

The simple lesson learnt at such cost to everyone is: if you need to change something, do it sooner rather than later; it will be so much better for all concerned.

When learning doesn’t help

Words: 575 Reading time: 1 minutes 55 seconds

It doesn’t matter much who you marry because they will turn out to be someone different anyway – or so they say. Business is just the same. Whatever you thought you were getting into will turn out to be something different in reality. And whatever your business is like today, next week, next month or next year it will have changed.

That’s life, but instead of successfully taking ourselves through it, we often sabotage ourselves by using three rules we learned at school. And these three false rules are at the heart of people feeling isolation, something I meet so often in clients.

The first rule is: there is only one right answer. This rule has everyone chasing the golden key that will unlock the secret of success. That the next book, course, or seminar will contain the Holy Grail and they will receive that great big tick of approval they have been seeking ever since attending nursery.

Unfortunately, in the power politics of the classroom, what is denied to virtually all pupils is the hypothetical nature of knowledge. Even 1+1=2 is an hypothesis and true only under certain conditions, as far as we know. The square root of 4 is either +2, or -2, or some other answer that we don’t know, but may exist.

The second rule is: focus on your weaknesses. Do you remember taking test and getting a mark of 18 out of 20? Pretty good! But what the teacher had you focus on was the two answers she thought you had wrong – not the eighteen answers you had correct. We can spend our whole lives looking in the wrong direction, trying to address minor faults instead of maximising our talents by doing even better the things we can already do well.

All those lives wasted and wrecked as a result cannot be counted. Imagine a Paula Radcliffe, or a Michael Johnson, or a Carl Lewis being told that, while they were quite good at running, they needed to address their weaknesses in the shot putt, or English composition, or historical dates. Would they have then developed into the outstanding athletes they subsequently became? Of course not! They would have been mediocre at whatever they did instead.

The third rule is: no cheating! Everyone must find the answer for themselves. The testing and examination regime placed constraints on leaning across to see what your neighbour had written on her answer paper. Inevitably, that has carried across into our working lives.
* Who has not worked extra, unpaid hours rather than ask colleagues to help?
* We have all sat through that awful, boring, stammered presentation by the HR Director when everyone knows that his deputy would have done it twice as well in half the time.
* And we men have all struggled to lift things that were really too heavy for us, but we refused to wimp-out and ask for a hand. Some of us have even injured our backs as a result.
*In business we sit in isolation, struggling with a situation beyond our immediate area of expertise, rather than pick up the phone and ask someone who knows.

So, day-by-day, week-by-week these well-learned axioms stand in our way, simply because we let them. Our parents, our teachers, our peers and our role models may have initially introduced us to these rules, but it is us that perpetuates them even though we are now fully grown and cognitive adults.

Yes, sometimes learning is over-rated.

Giving Up Our Comfort Zones

I was listening to James Knight yesterday. He was giving a brief talk on colour styles - an entertaining variation on personality types - and he mentioned comfort zones. That is a familiar concept, but how well does it represent what is going on?

The idea is that where we are now is comfortable; where we want to move to involves effort; so we tend to stay where we are, rather than go through that struggle. Effort = distress.

Well, that's not right.

If we have habits we enjoy, that's great. If we have habits we barely notice, they are not a problem. But if we have habits we actively want to change - that's your discomfort zone (DZ). At that point the habit you wish to acquire represents your new comfort zone (CZ). And the hurdle of effort between where you are and where you want to be is your effort zone (EZ).

To represent the desired state as somehow scary seems wide of the mark. That is where we want to be, for goodness sake!

Moreover, telling someone they are in their "comfort zone" with a habit they are struggling to break will certainly detract from the effort needed to move away from it. The old "comfort zone" concept is no help at all! Little wonder that those fed such a disabling mental diet are often sabotaged by the very ideas that are supposed to help them.

Even the suggestion that effort equals distress is not a universal truth. Some folks enjoy the process of change - like the person that soaks up knowledge like a sponge on their journey to academic excellence, or in the process of acquiring a particular skill.

For some people in some situations effort is distress. They stay in their Discomfort Zone when the distress in making the effort exceeds the discomfort of staying where they are - the dog laying on a nail syndrome. They reach their Comfort Zone when the distress of the Effort Zone is less than the discomfort of staying where they are.

Thanks James, your talk got me thinking.

So, shall we tip the old notion of comfort zones on its head? Or shall we preserve some of our current income stream and leave our clients struggling to make the changes they want?

Lessons in Staying Positive – #6

Words: 455. Reading time: 1 minute 31 seconds.

The great thing about creative thinking is that apart from a little time and effort it is also free. Coming up with new ideas is essential for any business as it takes them forward and helps them keep ahead of their competition.

The down side of creative thinking is that it can feel scary because it is all about new ideas that have not been tested, where as you could be spending your time working on what you already know and do.

But please remember these two things:

1) What you know may not be working because of the change in circumstances we are already experiencing, or may start to fail at some point.

2) Any new ideas you have will continue to be free up to the point where you consider them good enough to start taking action.

This economic climate could be the time your company makes a massive leap forward, but it will all depend on your willingness to look.

The sixth lesson is: thinking creatively is as valuable in tough times as it is in the good times.

There are always far more options than people think they are; just give yourself permission to explore for a bit.

Creative thinking is essential for a company's development

The best way to do this is to throw all the known rules out of the window for a while and begin exploring the possibilities. For this initial phase accept every idea, however ridiculous it appears. This is not the time for criticism and exclusion. This is the time to get a little wild. Most people get hampered by thinking about what can't be done and who they are not, rather than what they could do and what they could become.

Once you have made the time to look seriously how each idea could be implemented and what that might mean, then you can permit those rational judgements back in to test for practical viability. Oh, and you can get back all the known rules that you threw out of the window for a while, but only if they are really still appropriate.

Strange as it may seem, many more businesses suffer from a lack of imagination than suffer from a lack of cash. Too much capital and it tends to replace creativity. Companies without money must dream, imagine, co-operate and improvise. Companies awash with money try to buy solutions from outside consultants – often with very poor results.

It was as recently as August 2008 that Woolworths revealed they had been working with strategy consultants LEK – after already having spent a small fortune with consultants over the last 5 years on their supply-chain logistics. And they were still outperformed by Wilkinsons, with the inevitable results.

Being First

Words: 467. Reading time: 1 min 34 secs.

The story is a familiar one. Some lost and weary traveller asks a friendly yokel the way to some distant location and is advised that it would be better if he did not start from here.

As we weigh up what resolutions we could make for 2009 I would offer the same wise counsel as that helpful country bumpkin – don’t start from here.

Typically, when we imagine doing something different, we start with some preconditions. We say, “When I have the resources, then I could do X and be Y”. For example, we say “If I had a diet that worked, then I could slim down and be a size 10”, or “If I had the time, then I could start writing and be a poet.”

These preconditions not only provide us with a handy excuse if we fail, they also start us off in exactly the wrong place – where we are now.

By following the ‘have – do – be’ route they focus on what we lack; the hard bit.

Only when that’s in place is there implied permission to look at behaviour [do].

Only when behaviour has changed can we tackle beliefs [be].

While this approach can and does work for some people, it is the more difficult approach to change. It looks to sheer willpower to put the first two elements in place before tackling the major roadblock to such actions – our beliefs.

Willpower has its uses, but it is a product of the conscious mind. It calls for considerable effort and is essentially a short-lived, power surge. If the conscious mind does not find resonance in the subconscious mind, then it’s no contest. The subconscious prevails every time.

Therefore, to put long-term changes in place, be they minor or major, we would be better advised to start with our beliefs about what we are being. If your desire is to be a poet then take on the mantle of a poet, think and act like a poet, live as if you are a poet.

In being a poet you will do those things that poets do.

In being a size 10 you will do those things that size 10 people do.

And in the being and the doing you will create those things you have to have.

The poet will stop watching TV, get up earlier and work throughout the weekends on producing verse.

The size 10 will experiment with the food and exercise combinations needed to fit into that dress size.

Use the power surge of your willpower to modify the environment in which your changed persona will operate – the food in the cupboards, the social calendar for the size 10, the alarm clock and the study layout for the poet.

From there the change, driven from the inside, will naturally feel at home.

Change and Uncertainty

It is a common misconception that people fear change. On the contrary, people are change.

People change all the time – from the colour of their hair to the clothes they wear; from the book they are reading to the job they are doing. Even the cells in our bodies change – our blood is completely changed every 30 days.

It is not change that people fear, it is the uncertainty associated with change.

Faced with uncertainty your possible responses go beyond the simple alternatives of flight or fight. Psychologists now also recognise freeze (extreme vigilance while immobile), fright (“playing dead”) and faint. I have observed there’s a fifth – flap – and a sixth – flatulence.

Flap is extremely common in the business world and just as evident in Government. Earlier writers characterised it as “seagull management” based on the tendency of senior personnel to fly in, foul everything up and fly off again – leaving the troops on the ground to clear up the resultant mess as best they can.

Flatulence refers to the long-winded, bombastic, pompous and pretentious displays evinced most often by Ministers in reaction to a crisis. This adds greatly to the public spectacle, but does little to seriously address the root of any problem.

Think of Gordon Brown’s ‘saving the world’ as being equivalent to a local moggie making itself more impressive and threatening by raising its fur and arching its back, thus increasing its apparent size and power.

Mistakenly assigning your feelings of concern or resistance about change to simple fear could cause you to miss more meaningful information – like:
i) your unhappiness with the way the change is happening;
ii) your lack of concrete information about the way the change will affect you; or
iii) your dissatisfaction with a lack of genuine opportunities for your voice to be heard in the change process.

When contemplating the changes you face it’s worth recalling that:

* Change is part of everyday life; it’s part of the endless cycle of birth, growth and demise. You are part of that process, so make the most of it.

* You are not alone. Others will have been in the same boat in the past, some will be in the self-same boat you are and others will join the boat later. Share the problems and form a crew.

* When you know what piece of meaningful information is missing, you’ll know what to do.

* One person’s threat is another person’s opportunity. To quote an old adage – when life serves you lemons, make lemonade.

* The inspiration to live a life you’ll love will carry you long after the adrenaline burst from fearing a life you’ll hate has burned out.

We are often admonished not to be fearful; we should “pull ourselves together” we shouldn’t “be so negative” even though worry, fear, concern and trepidation are really useful signals that something may be happening and we need to pay attention.

If we harbour genuine fears then that is how we feel and that is what we have to work with. “Shoulds” and “shouldn’ts” are simply distractions. Going past the fear itself to the situation that evokes that feeling and finding which elements are important to us there is the best way to capture the value in fear’s early warning system.

That’s putting fear to its best possible use. To do the opposite – becoming exclusively focused on our own preservation, rather than notice what is going on – is to devalue the message.

By way of illustration, there’s a simple story to remind us about the value of focus.

A small plane is flying high over the Scottish mountains, when it develops engine trouble. There are five people on board: the pilot, Steve Redgrave, Gordon Brown, the Dali Lama, and a new-age hippie. The cockpit door opens, and the pilot bursts into the compartment.

"People," he begins, "I have good news and bad news. The bad news is that we're about to crash. The good news is that there are four parachutes, and I have one of them!" With that, the pilot throws open the door and jumps from the plane.

Steve Redgrave is on his feet as quick as flash. "People," he says, "I am the world's greatest athlete. The world needs great athletes. I think the world's greatest athlete should have a parachute!" With these words, he grabs one of the remaining parachutes, and hurtles through the door and into the night.

Gordon Brown rises and says, "People, I am the world's smartest and most serious politician. This is a serious situation and the world needs a smart politician like me. I think the world's smartest politician should have a parachute, too." He grabs a pack, and out he jumps.

The Dali Lama and the hippie look at one another. Finally, the Dali Lama speaks.

"Young lady," he says, "I have lived a satisfying life and have known the bliss of True Enlightenment. You have your life ahead of you; you take a parachute, and I will go down with the plane."

As cool as a cucumber, the hippie smiles slowly and says, "Hey, don't worry, dude. The world's smartest politician just jumped out wearing my rucksack."

The magic is not in the mushrooms, it’s in paying attention to what is going on around you.

"Fears are educated into us and can, if we wish, be educated out." – Karl A. Menninger.

All Change

You may have come across the phrase “if you always do what you have always done, you’ll always get what you have always got.” Notable speakers who have used it in the past include Penny Phang, Anthony Robbins, Jim Rohn, Chris Widener and Zig Ziglar.

I have even used it myself.

Newsflash from my banking clients: that’s (another) coaching myth.

In the past this little mantra has been used to challenge those clients who were stuck in a rut of working hard in a particular way with little success, but unable to come up with another approach.

In those circumstances pointing out the illogicality of continuing in a fruitless pursuit made sense.

But what of those whose strategy has a history of success, but who face more recent set-backs? Wouldn’t they want to keep doing what they have been doing in order to duplicate previous favourable results?

Certainly they will. However, circumstances have changed. Now they need to change too, in order to match the changed situation.

Once the environment shifts, then so must the approach you use. Doing what you once did will not give the previous outcome.

That much is obvious, so what’s the problem?

Every moment of every day every one of us has to make three choices, whether we are aware of it, or not:

1. We have to choose where to direct our attention;
2. We have to choose how to interpret the event or object that has our attention, and
3. We have to choose what action to take as a result of choices 1 and 2.

The peculiar thing is that many people (not you, of course) do not consciously make those choices, because they do not even realise there is a choice to be made.

The consequence is that such people, instead of consciously selecting an action, merely react instead.

They take no responsibility for what goes on in their heads and the subsequent outcomes. “Other people” are being difficult and “the world” is against them. Their behaviour is entirely derived from habit, conditioning and untested suppositions.

Increasingly, as the world moves on, those habits, that conditioning and their suppositions are no longer appropriate. It follows that the results such people achieve become less and less satisfactory.

The results we get depend on the choices we make we make, either consciously from applied thought, or unthinkingly from the subconscious.

It pays to remain aware of our choices; it maximises our chances of selecting an appropriate action that matches the present circumstances.

At the height of the banking boom a highly successful broker drove his brand new, top the range Ferrari down Wall Street and pulled into the kerb to show it off to his friends. As he opened the door to get out the door was suddenly and completely ripped off by a passing truck.

The broker was outraged. He cursed the trucker. He screamed about the cost of the car. He yelled that the body repairers would never get it to look as good as it did new. He wailed about all the expensive extras that he had had fitted.

A New York cop pulled in behind the Ferrari with his strobe lights flashing. He told the broker to calm down. The car was no more than an expensive toy. And did the broker even realise that the truck had torn off half his arm when it passed? At that moment he was bleeding profusely over the sidewalk.

“My God!” the broker shrieked, “My Rolex!”

Sitting Pretty

Additional long-term capital would be welcome. It would surely act as a ready buffer against future shocks and yet more trying times.

But some clients are beginning to feel left out of the party as the rate of economic growth slows. As the total of taxpayers’ money being gifted to banks and financial institutions grows day by day they are tempted to cast an envious eye in that direction.

While I can appreciate the sentiment I regard the prospect as a siren song leading to potential tragedy.

Once such a comfortable cushion is in place it is all too easy to regard that as the solution: nothing more need be done. The company can now sit safely on the, albeit diminishing, cushion and watch as events pass by.

Nothing could be further from the truth.

Either the cushion will continue to diminish until it disappears completely, leaving the company worse off than before.

Or the crisis will end and your competitors will be stronger and better prepared than you, having benefited from the hard lessons imbibed while weathering the storm.

Liners may carry lifeboats, but your chances are improved by learning to swim.

Depending on the benevolence of others for your own survival is never a good idea. Those that ride to the rescue today will, unlike the good Samaritan, impose their own conditions tomorrow – as the bankers will shortly learn.

Any coaching I give is directed towards each client learning the rules of the changing markets conditions, as they apply to him or her, and then working out his or her own solution, whatever that may be.

That may not sound easy, but this is not economic Armageddon, despite what the newshounds will tell you.

There is still plenty of business out there – at least as much as there was 2-3 years ago.

If you were in business then, you were probably doing nicely.

You still can be.

Once upon a time a wise King, concerned about the unrest and discontent among his people, invited them all to bring their burdens to him. He promised to listen and to help, if he could.

They came from near and far, each carrying his own burden, which they laid at the feet of the King. Then one after the other, each rose and told his story.

When the tales of woe were finished, the King spoke: “You have heard your neighbour’s story. If anyone wishes he may now exchange his burden for another’s.”

Silently his subjects looked around, then silently picked up his own particular burden and quietly walked away.

Business in Progress

Recently a leading think-tank, the Ernst & Young Item Club, said that the economic outlook for Britain is like a "horror movie".

In my opinion that is a contrived exaggeration designed to catch the attention of the media.

One wonders what metaphor they would possibly have substituted if they had been commenting in 1926. However, there are so many doom merchants plying their trade at the moment that trying to go one better might be expected.

So, just how bad is the economic outlook as seen by the Item Club? What constitutes a “horror movie” these days?

Growth in UK GDP during 2007 was 3.1%. The Item Club expects growth of 1.5% in 2008 and growth of 1.0% in 2009 before it returns to 2.5% in 2010.

Growth????

Oh, yes! Ernst & Young are not forecasting a recession … far from it. They are expecting that the UK economy will continue to grow.

This is about as close to a horror movie as Willy Wonka and the Chocolate Factory.

Even if things turn out worse than Ernst & Young’s choice of prose, professional firms need to get a sense of proportion. In the US Great Depression 1930-33 the reduction in the level of GDP from peak to trough was a fall of some 30 per cent.

That means that some 70% of output was maintained, although the exact figures will have varied from sector to sector and firm to firm. Nevertheless the point is well made that business continued to happen. Some people even did remarkably well out of it.

Therefore, what you can be sure of is that, no matter how poor the economy gets, substantial amounts of business will still get done.

The only question you need to answer is whether you will be among those doing that business.

There is a recognised 3-step process that will help you towards a positive answer:

1. Raise your standards. Increase the levels of service that you provide and the attention that clients receive. Satisfactory is not good enough, either to win new business, or retain existing accounts.

2. Change your beliefs. Who your prospects are, where they can be found, what they want and your capacity to meet those expectations all need rewriting. The world has moved on; you need to keep pace or you will be left behind.

3. Revise your strategies. Whatever game plan you have been following is now familiar to all your staff and most of your competitors. It’s predictable. “A skilled commander seeks victory from the situation and does not demand it of his subordinates” ~ Sun Tzu.

For the outlook to be perceived as bad is nothing new.

Recently, Sam meets his friend Joe in the Arndale Centre and greeted him warmly.

"Hi Joe, I haven’t seen you for some months. So how is the company doing that you set up with Maurice last year?"

"Well,” said Joe, “As I told you then, I put in all the money and Maurice put in all his business experience. But things have changed a bit since then."

"What do you mean?" Sam asks.

"Now Maurice has all the money and I have all the business experience."

Make Room for Change

Change is both needed and constant. Our bodies undergo change as cells are renewed. The composition of society changes as births and deaths occur. The weather changes and so do the seasons. People, businesses and economies change.

Change permeates the entire universe in one form or another.

If you are going to change something, do something new, it will have to displace something old. Any new initiative, habit or practice, any new article, structure or possession will displace some custom or thing that went before.

It is impossible for it to be “as well as”. Nature abhors vacuum.

If you are about to adopt a new behaviour it may replace a rest period, or mere idleness rather than a present activity or routine.

If you are about to acquire either an object or a building it may occupy a previously uncluttered space or an unused field rather than be a substitute for a current possession or an existing edifice.

Either way, something has to go. You have no empty corners, although there may be some non-productive ones.

This means you have to make room for change. That’s true whether the change is one you make on your own initiative, or one that stems from actions by some third party.

However, even when the trigger event is not of your making, the decision to make the resulting change is still yours. None of us can escape that responsibility, even though we may wish so at times.

Whatever the circumstances and whatever our wishes other people may not welcome the change. As Joni Mitchell wrote in her song Both Sides Now: “now old friends are acting strange, they shake their heads, they say I’ve changed”.

Also, it may not be possible, or advisable, to put boundaries around change. Change in area 1 may knock on to area 2. Sometimes this gets labelled as ‘unintended consequences’ or, more prosaically, as ‘collateral damage.’

Just as the responsibility for making the change is ours, so how others view the change is theirs. We cannot make that choice for them, nor accept either praise or blame for their feelings. For some people change is always a pig with a straw in his mouth.

It is a fact that we cannot ‘make’ people happy or sad, angry or unruffled. Each of us is accountable for how we decide to represent particular events to ourselves. “It is neither good nor bad, but thinking makes it so.” ~ Shakespeare.

And as Joni Mitchell also recognises in her song it’s not necessarily all bad: “something’s lost, but something’s gained in living every day”.

On occasion resistance to change may be the right thing to do. Only you can judge, but if you call it wrong it may mean you get run over in the headlong flight to the future.

If you see the change in question as beneficial, or inevitable, then welcome it rather than joining the carpers and cavillers. Don’t live a midget existence. Helping to steer an otherwise wayward vessel may mean the eventual landfall will be a harbour more to your liking.