Knowing Is Not Enough

Words: 561 Reading time: 1 minute 52 seconds

It isn’t what we know that determines the outcome; it’s what we do with what we know.

Example 1
Prior to “Operation Market Garden” in September 1944 the senior Allied commanders knew that the 9th and 10th SS Panzer Divisions were located on the corridor that the Allies planned to use for their narrow-front thrust. This made achieving the objective highly unlikely.

More than 16,800 Allied troops were killed, wounded or captured in a fruitless effort that was essentially targeted at assuaging a bruised ego.

Example 2
In December of the same year the Germans launched a tactically brilliant offensive through the Ardennes, inflicting heavy losses on inexperienced Allied troops.

Just like Market Garden 'It was not intelligence (evaluated information of the enemy) that failed. The failure was the commanders and certain G-2's, who did not act on the intelligence they had,' according to one of Patton's subordinates.

Although both of these failures to listen came close together, they are by no means unique. Similar failures had preceded them in earlier times and others have followed in later times.

Example 3
The North Vietnamese Easter Offensive of 1972 was similar and as one author has pointed out "Though the location, numbers and types of forces were not the same, the command assumptions, the weather and the use and misuse of intelligence had almost the same catastrophic effects in both clashes.... "

Example 4
Ten years later, in the South Atlantic, the Falklands war may have been avoidable. In any event it was undoubtedly made more costly and riskier by the intelligence failure that preceded it. British officials were unresponsive to warnings that diplomacy had failed and invasion was imminent.

Example 5
In 2003 it was Iraq. As the White House has acknowledged, intelligence on Iraqi weapons programs did not drive its decision to go to war.

The intelligence on Iraq was there. It did not get things wrong and thereby mislead policymakers. Once again the leaders were insensitive to information that suggested that the course of action on which they were embarked was likely to lead to disaster.

These examples are drawn from the military sphere simply because mistakes there tend to more visible and better documented than failures in business. But similar failures in business abound. Failures where the enterprise does not give sufficient weight either to facts within its purview, or relevant facts easily revealed.

Many people, let alone businesses, are uneasy acknowledging that many of the conventions and principles they operate on are unwritten, unspoken and unconscious. Psychologists estimate that 95% of the things we say and do each day are done on “autopilot”, that is automatically, unthinkingly and routinely.

And the very familiarity of such actions mean they go unrecognised and unquestioned long after they cease to be either safe or appropriate. Thus it is that we wake up one day to find ourselves in an awful mess without realising quite how we got there.

The tragedy is that working with either a business coach, or an NLP Practitioner for even a short period of time will begin to raise awareness of the subconscious paradigms we are running and what the implications might be.

Make just one New Year’s Resolution – start working on raising your awareness of yourself and your business so that you can improve your chances of recognising the warning signs before it is too late.

Being First

Words: 467. Reading time: 1 min 34 secs.

The story is a familiar one. Some lost and weary traveller asks a friendly yokel the way to some distant location and is advised that it would be better if he did not start from here.

As we weigh up what resolutions we could make for 2009 I would offer the same wise counsel as that helpful country bumpkin – don’t start from here.

Typically, when we imagine doing something different, we start with some preconditions. We say, “When I have the resources, then I could do X and be Y”. For example, we say “If I had a diet that worked, then I could slim down and be a size 10”, or “If I had the time, then I could start writing and be a poet.”

These preconditions not only provide us with a handy excuse if we fail, they also start us off in exactly the wrong place – where we are now.

By following the ‘have – do – be’ route they focus on what we lack; the hard bit.

Only when that’s in place is there implied permission to look at behaviour [do].

Only when behaviour has changed can we tackle beliefs [be].

While this approach can and does work for some people, it is the more difficult approach to change. It looks to sheer willpower to put the first two elements in place before tackling the major roadblock to such actions – our beliefs.

Willpower has its uses, but it is a product of the conscious mind. It calls for considerable effort and is essentially a short-lived, power surge. If the conscious mind does not find resonance in the subconscious mind, then it’s no contest. The subconscious prevails every time.

Therefore, to put long-term changes in place, be they minor or major, we would be better advised to start with our beliefs about what we are being. If your desire is to be a poet then take on the mantle of a poet, think and act like a poet, live as if you are a poet.

In being a poet you will do those things that poets do.

In being a size 10 you will do those things that size 10 people do.

And in the being and the doing you will create those things you have to have.

The poet will stop watching TV, get up earlier and work throughout the weekends on producing verse.

The size 10 will experiment with the food and exercise combinations needed to fit into that dress size.

Use the power surge of your willpower to modify the environment in which your changed persona will operate – the food in the cupboards, the social calendar for the size 10, the alarm clock and the study layout for the poet.

From there the change, driven from the inside, will naturally feel at home.