When learning doesn’t help

Words: 575 Reading time: 1 minutes 55 seconds

It doesn’t matter much who you marry because they will turn out to be someone different anyway – or so they say. Business is just the same. Whatever you thought you were getting into will turn out to be something different in reality. And whatever your business is like today, next week, next month or next year it will have changed.

That’s life, but instead of successfully taking ourselves through it, we often sabotage ourselves by using three rules we learned at school. And these three false rules are at the heart of people feeling isolation, something I meet so often in clients.

The first rule is: there is only one right answer. This rule has everyone chasing the golden key that will unlock the secret of success. That the next book, course, or seminar will contain the Holy Grail and they will receive that great big tick of approval they have been seeking ever since attending nursery.

Unfortunately, in the power politics of the classroom, what is denied to virtually all pupils is the hypothetical nature of knowledge. Even 1+1=2 is an hypothesis and true only under certain conditions, as far as we know. The square root of 4 is either +2, or -2, or some other answer that we don’t know, but may exist.

The second rule is: focus on your weaknesses. Do you remember taking test and getting a mark of 18 out of 20? Pretty good! But what the teacher had you focus on was the two answers she thought you had wrong – not the eighteen answers you had correct. We can spend our whole lives looking in the wrong direction, trying to address minor faults instead of maximising our talents by doing even better the things we can already do well.

All those lives wasted and wrecked as a result cannot be counted. Imagine a Paula Radcliffe, or a Michael Johnson, or a Carl Lewis being told that, while they were quite good at running, they needed to address their weaknesses in the shot putt, or English composition, or historical dates. Would they have then developed into the outstanding athletes they subsequently became? Of course not! They would have been mediocre at whatever they did instead.

The third rule is: no cheating! Everyone must find the answer for themselves. The testing and examination regime placed constraints on leaning across to see what your neighbour had written on her answer paper. Inevitably, that has carried across into our working lives.
* Who has not worked extra, unpaid hours rather than ask colleagues to help?
* We have all sat through that awful, boring, stammered presentation by the HR Director when everyone knows that his deputy would have done it twice as well in half the time.
* And we men have all struggled to lift things that were really too heavy for us, but we refused to wimp-out and ask for a hand. Some of us have even injured our backs as a result.
*In business we sit in isolation, struggling with a situation beyond our immediate area of expertise, rather than pick up the phone and ask someone who knows.

So, day-by-day, week-by-week these well-learned axioms stand in our way, simply because we let them. Our parents, our teachers, our peers and our role models may have initially introduced us to these rules, but it is us that perpetuates them even though we are now fully grown and cognitive adults.

Yes, sometimes learning is over-rated.

Customer care is a dog’s life

Words: 444 Reading time: 1 minute 29 seconds

A dog is our best friend, because he wags his tail instead of his tongue – or so it is said. If you are engaged in customer service, as we all are in one way or another, there may be a lesson to be learned here.

Looking at the way that we, our colleagues or our company greet our customers – which end of the dog are we?

Companies that greet their customers with genuine energy and enthusiasm are as rare as the Kihansi spray toad – a species now extinct in the wild.

Companies persist in making so few people available to deal with their customers that, perpetually, “All our operatives are busy at the moment.”

And we then expect us to hold on a premium rate 0871 number.

Read that again, it’s not a typo.

People like us run companies and people like us are customers. It’s bizarre that as we pass from one side of the divide to the other we consistent elect to mistreat our alter egos in ways that we ourselves object to.

My heart-sinking phone call for help is declared “important” but that apparent recognition is not matched by any perceptible effort to make someone available to receive it.

Cashier positions are unattended at lunchtimes when a flush of peak demand can be expected.

Show me a supermarket on a busy Saturday morning and I will show you unattended tills.

And why are petrol and diesel pumps now so routinely unattended that we fill our own tanks without a second thought, despite high levels of unemployment among the anxious, but aspiring young and the keen, but chronically low-waged?

There seems little doubt which end of the dog currently greets our customers. While it’s true that some companies spend time and money dreaming up schemes to encourage and build customer loyalty (the dreaded ‘card’), the very same companies – and a host of others besides – spend even more time and effort “saving” dollars by doing the opposite.

A senior buyer from a major UK brewer told me recently that his company had worked out that a cost saving of £1,000 was equivalent to an increase in sales of £39,000 and such savings were seen as easier to accomplish – hence the focus on cost-cutting.

He failed to explain what the impact would be if, in saving £1,000, he also lost £39,000 or more of sales as a consequence of poorer quality in either product or service.

Of course not, with the way we train people in narrow skills and structure companies in tight little boxes that’s hardly his problem.

The great thing about the dog is that the tail and the tongue are connected. It’s a model we would do well to imitate in business and in life.